Dr Vincett leads Yordas in North America with a focus on business development and account management in the region. She also leads on thought leadership and communications for Yordas. Giselle's current work has a strong focus on sustainability and the Circular Economy and she has led major research in this area. With a PhD in sociology from Lancaster University (UK), Giselle spent 10+ years teaching, researching and publishing in academia in the UK and Europe. Dr Vincett sits on several industry association committees and Boards in North America, developing thought leadership and programming for product stewardship and sustainability.